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Text Analysis with R

Analysing text with R is easy.

Some packages like tm and wordcloud might be useful to analyse your textual databases.

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Wordcloud graph with the text of this website. It is generated entirely with R : web page downloads, common word removal, statistics
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A dendrogram graph, made from this website : you will notice the grouping of terms belonging to similar subjects

Another example by Jeffrey Breen. Jeffrey explains how you can use social networks in order to compare the sentiments of consumers towards competing companies (Use the button at the bottom-right in order to get a fullscreen view).

This kind of approach is simple and costs nothing compared to panel data analysis which is traditionnally used in marketing studies.

Contact us in order to set up textual analysis in your organization.